Francois Rotger had a full career as a fashion photographer and music video director.
He decided to pursue his life’s dream of telling stories through feature films, making The Passenger and Story of Jen.
These movies were filmed in Japan and Canada and explore the themes of deception and betrayal within the family circle. Francois is further credited for Story of Jen’s original soundtrack as composer and performer of the score.
He is currently working on AREXES, a modern epic feature inspired by James Joyce and Homer’s Odyssey.
The manner in which Francois weaves fact and fiction together, manipulates the visual reality to evoke a personal and esoteric experience. His poetic perception and strong aesthetic way of looking at the world has led to directing fashion films, recently for Armani Code and Chanel.